Page purpose
A PPC landing page for Nerdworks Singles — the sale-or-return consignment service for Pokémon and MTG cards. Target audience: card sellers who have heard of eBay/Facebook Marketplace but haven’t tried a specialist consignment service. Campaign goal: convert paid traffic into in-store intake appointments, online valuation submissions, or mail-in enquiries.
Business model
Sale-or-return consignment. Nerdworks lists the seller’s cards on the Nerdworks storefront. Seller is paid automatically the moment the card sells (via PayPal or Stripe bank transfer). All sales are final — no chargebacks, no refunds, no buyer fraud risk for the seller. Seller sets a minimum acceptable sale price at intake; if market value drops below that floor, the card is hidden from the catalogue rather than sold below the seller’s threshold.
Three CTAs (equal weight)
- Walk in — no appointment needed. Recommended as fastest and cheapest (no postage cost).
- Get a valuation online now — submission form + indicative valuation, then finish in-store.
- Mail in — seller posts cards at their own cost; Nerdworks handles the rest.
Hero headline candidates
The hero carries a value-proposition headline. Candidates:
- Price-led: “Sell your Pokémon and MTG cards — up to 90% of market value, paid automatically the moment they sell.”
- Hassle-led: “Don’t sell on eBay. We do the work, you keep the profit — no listing fees, no bad buyers, no fraud.”
- Trust-led: “Sell smarter. Paid the moment your card sells. All sales final — no refunds, no chargebacks, no risk.”
Page length variants
Short, medium, and long variants are achieved via whole-page Gutenberg block patterns inserted by editors — no restrictive template, just a thin wrapper + patterns. Editors insert a pattern (short / medium / long), swap the copy, and publish.
Trust signals
- Review aggregator (Trustpilot or Google Reviews widget)
- Years in business
- Number of cards sold
- Press / media mentions
- Local cue (city/area name)
- Staff photos (human face = trust)
- Secure payment icons (PayPal, Stripe)
- Grading certs — deferred (not PSA/CGC authorised yet)
Compliance (small print block)
- Prices indicative — final acceptance after physical inspection
- Market prices fluctuate; seller sets minimum acceptable sale price at intake
- Proof of ownership: photo ID via Stripe Identity at first intake + signed ownership declaration on every submission + staff discretion on high-value lots + cross-reference against community stolen-card registers. No purchase receipts required.
- 18+ minimum seller age
- GDPR-compliant data handling
- Terms of service agreement required on first intake (pre-account creation)
PPC-specific blocks (add to component library)
- Sticky CTA bar — fixed to bottom on mobile, top on desktop
- Urgency / countdown block — configurable message + optional timer
- Form-in-hero variant — inline valuation form in the hero section
- Featured live stock snippet — pulls from Singles archive (dynamic); shows “currently listed” social proof
Open questions
- Exact commission % (to decide whether to display or keep vague)
- Whether “Get a valuation online now” flow is fully built for this campaign or hook-only (CTA goes to contact form)
- Proof-of-ownership high-value threshold (if any — e.g. cards over £X require additional verification)
- Video in hero (founder intro / shop tour) — planned but not confirmed