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Nerdworks Singles — Sale or Return PPC Landing Pages Brief

PBTF3 Approved PPC Landing Nerdworks

Page purpose

A PPC landing page for Nerdworks Singles — the sale-or-return consignment service for Pokémon and MTG cards. Target audience: card sellers who have heard of eBay/Facebook Marketplace but haven’t tried a specialist consignment service. Campaign goal: convert paid traffic into in-store intake appointments, online valuation submissions, or mail-in enquiries.

Business model

Sale-or-return consignment. Nerdworks lists the seller’s cards on the Nerdworks storefront. Seller is paid automatically the moment the card sells (via PayPal or Stripe bank transfer). All sales are final — no chargebacks, no refunds, no buyer fraud risk for the seller. Seller sets a minimum acceptable sale price at intake; if market value drops below that floor, the card is hidden from the catalogue rather than sold below the seller’s threshold.

Three CTAs (equal weight)

  • Walk in — no appointment needed. Recommended as fastest and cheapest (no postage cost).
  • Get a valuation online now — submission form + indicative valuation, then finish in-store.
  • Mail in — seller posts cards at their own cost; Nerdworks handles the rest.

Hero headline candidates

The hero carries a value-proposition headline. Candidates:

  • Price-led: “Sell your Pokémon and MTG cards — up to 90% of market value, paid automatically the moment they sell.”
  • Hassle-led: “Don’t sell on eBay. We do the work, you keep the profit — no listing fees, no bad buyers, no fraud.”
  • Trust-led: “Sell smarter. Paid the moment your card sells. All sales final — no refunds, no chargebacks, no risk.”

Page length variants

Short, medium, and long variants are achieved via whole-page Gutenberg block patterns inserted by editors — no restrictive template, just a thin wrapper + patterns. Editors insert a pattern (short / medium / long), swap the copy, and publish.

Trust signals

  • Review aggregator (Trustpilot or Google Reviews widget)
  • Years in business
  • Number of cards sold
  • Press / media mentions
  • Local cue (city/area name)
  • Staff photos (human face = trust)
  • Secure payment icons (PayPal, Stripe)
  • Grading certs — deferred (not PSA/CGC authorised yet)

Compliance (small print block)

  • Prices indicative — final acceptance after physical inspection
  • Market prices fluctuate; seller sets minimum acceptable sale price at intake
  • Proof of ownership: photo ID via Stripe Identity at first intake + signed ownership declaration on every submission + staff discretion on high-value lots + cross-reference against community stolen-card registers. No purchase receipts required.
  • 18+ minimum seller age
  • GDPR-compliant data handling
  • Terms of service agreement required on first intake (pre-account creation)

PPC-specific blocks (add to component library)

  • Sticky CTA bar — fixed to bottom on mobile, top on desktop
  • Urgency / countdown block — configurable message + optional timer
  • Form-in-hero variant — inline valuation form in the hero section
  • Featured live stock snippet — pulls from Singles archive (dynamic); shows “currently listed” social proof

Open questions

  • Exact commission % (to decide whether to display or keep vague)
  • Whether “Get a valuation online now” flow is fully built for this campaign or hook-only (CTA goes to contact form)
  • Proof-of-ownership high-value threshold (if any — e.g. cards over £X require additional verification)
  • Video in hero (founder intro / shop tour) — planned but not confirmed