Nerdworks — Project Brief
About Nerdworks
Nerdworks is a UK-based TCG and gaming retailer selling trading card games, cosplay Star Wars helmets and lightsabers, Dungeons & Dragons and Warhammer. The business operates both a physical store and an online WooCommerce shop, with a customer base spanning casual collectors, competitive players, and enthusiast hobbyists.
Our stores host in-person gaming sessions across trading card games, Dungeons & Dragons and Warhammer on our professionally built, fully-modeled battle map tables.
The Nerdworks website is the online presence where we advertise our trading card game products, related services and where people can view our events calendar and book space in the shops for game sessions.
Product range
- Trading card games: Pokémon, Magic: The Gathering, Lorcana, Star Wars Unlimited, Riftbound, One Piece
- Dunegons & Dragons: D&D table-top RPG products and accessories
- Warhammer: A comprehensive range of Warhammer covering the entire Games Workshop catalogue
- Accessories: trading card sleeves, binders, storage, playmats
- Sealed product: booster packs, ETBs, bundles, tins, collector’s editions
- Lightsabers & Helmets: Star Wars replica lightsabers and helmets
Site purpose
- Convert browsing TCG fans into paying customers
- Build repeat purchase and community loyalty
- Establish Nerdworks as a destination for collectors, not just a commodity shop
- Support the physical store with click-and-collect and event booking
- Store locator and profiles
Target audience
| Segment | Profile | Motivation |
|---|---|---|
| Collectors | Card collectors hunting specific cards and sets | Completionism, investment, display value |
| Competitive players | Tournament players needing specific singles | Deck performance, format legality |
| Casual hobbyists | Weekend gamers, friends and family | Fun, shared experience, new products |
| Warhammer painters | Hobbyist miniaturists | New kits, paints, build guides |
Platform
- Platform: WooCommerce on WordPress (multisite)
- Theme: nerdworks, child of camcom-v2
- Dev URL: nerdworks.camcom.dev
- Prod URL: nerdworks.uk (planned)
Singles vertical
The largest planned expansion. A dedicated section of the site for individual trading card singles — each card is its own WooCommerce product (stock qty: 1). Cards are acquired via four channels but presented as Nerdworks stock with no seller attribution.
| Channel | Description |
|---|---|
| Consignment (sale-or-return) | Seller sets minimum price. Paid automatically on sale minus commission. Primary launch channel. |
| Buy | Nerdworks buys cards outright for cash or store credit |
| Trade | Store-credit swap — cards in, credit out |
| Bulk-lot | Whole collections (inherited, house-clearance, dealer stock) |
Card data: Scryfall (MTG) + pokemontcg.io (Pokémon), pre-loaded at activation. Pricing: Cardmarket primary (UK/EU), Pricecharting secondary, averaged. Condition: NM and LP only, staff-verified at intake. Intake: in-store iPad micro-site at store.nerdworks.uk. Seller My Consignments dashboard in scope for launch.
Future verticals
- Deckbuilder: deck analysis, format legality checks, counters, simulator battles — tied to Singles catalogue
- Grading service: if/when Nerdworks becomes PSA or CGC authorised
- Trade calculator: enter cards you have and want, get a store-credit quote
Competitive positioning
The UK TCG retail market sits between large marketplaces (eBay, CardMarket) with no curation, and small independents with weak digital presence. Nerdworks targets the middle: independent store with editorial-quality presentation — curation, community expertise, and local trust that marketplaces cannot replicate.
- Curated collector’s shop — not a bulk commodity seller
- Editorial voice: staff picks, “why we love this”, hand-picked language
- Community-oriented: events, deck tech content, buy-backs, in-store gaming
- Local trust and in-store relationship, amplified online