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ARTSABERS — Cart Build Brief · Variant F · The Focused Cart

BBAS15 Build Brief ARTSABERS

Purpose

ARTSABERS Cart page — Variant F “The Focused Cart”. Aggressive audit application. Every non-essential is stripped or moved. Universal terse metaphor, WC composite parent+child, no cross-sell, no free gift picker, no BNPL, minimum surface between “here are your items” and “checkout.” This is the “how clean can the cart be” test.

Question this variant asks: does removing every secondary element convert better than showing them?

Direction

Kyber Hull — apply the direction from SAS1. Reuse the CSS gradient + panel-joint hairline background pattern from MAS51/MAS52. Fieldset border pattern from MAS52 for content-groups. Form primitives from MAS52. Real ARTSABERS product photography. Zero border-radius sitewide.

Metaphor discipline (LOCKED)

  • Page title: Cart (terse, minimal)
  • Shipment groups: Shipment 1 of 2 / Shipment 2 of 2
  • CTA: Checkout → (terse, less loaded than “Secure Checkout”)
  • No brand-voice metaphors on the cart itself

Sections (top to bottom)

1. Compact page header

  • ~180–220px — the smallest header of any variant.
  • Breadcrumb: Home / Cart.
  • Title in ember accent: Cart.
  • Sub-line body: 3 items · 2 shipments.
  • Trust chip strip: 24-hour UK dispatch · 30-day money-back · 1-year duelling warranty · 2,400+ five-star reviews.

2. Free gift — passive one-line note only

No banner. No picker. A single subtle one-liner sits directly above the shipment groups:

  • Small gift icon + one line, all inline: Free Silver Coupler included with Shipment 1 · muted “Change →” link. Total height ~40px. Reads as a benefit note, not a demand.

3. Main cart — two-column split

Left column: shipments as bordered content-groups (MAS52 fieldset pattern).

Shipment 1:

  • Legend: Shipment 1 of 2 · Arriving 12–14 August · FREE.
  • Lede (single line): “Ships direct from our workshop.”
  • Line items (WC composite parent + child):
    1. PARENT: Carbon Strike Lightsaber — Xenopixel V3 · qty 1 · $459.99 · image https://artsabers.com/wp-content/uploads/sites/10/2026/01/Carbon_Strike_1-768x768.jpg. CHILD: Blade — Ember-orange · Neopixel · 36″ · Duelling — 60×60 ember-tinted blade slot.
    2. PARENT: Starkiller SE Lightsaber — Proffie 2.2 · qty 1 · $299.99 · image https://artsabers.com/wp-content/uploads/sites/10/2025/12/Starkiller1_SE_1-768x768.jpg. CHILD: Blade — Red · Neopixel · 32″ · Duelling — 60×60 red-tinted blade slot.
  • Delivery: single line — Delivery: Standard · 12–14 Aug · FREE · “Change →”.

Shipment 2:

  • Legend: Shipment 2 of 2 · Arriving 25 August – 2 September · FREE.
  • Lede: “Assembly begins on payment.”
  • Line item:
    1. PARENT: Mace Windu SE Duelling Lightsaber — S-RGB · qty 1 · $164.99 · https://artsabers.com/wp-content/uploads/sites/10/2025/12/Mace_Windu_SE_1-768x768.jpg. CHILD: Blade — Purple · Baselit · 32″ — 60×60 purple-tinted blade slot.
  • Delivery: single line.

4. Order summary — right column, ultra-lean

Bordered content-group. Sticky. The shortest right column of any variant.

  • Legend: Total (not “Order Summary” — signal minimalism).
  • Compact cost table:
    • Subtotal · $924.97
    • Shipping · FREE (combined line — both shipments are FREE, so present as one)
    • Discount · -$92.50
    • Tax · at checkout
  • Hairline
  • Total (largest ember on page): $832.47.
  • Small line: +240 points earned.
  • Hairline
  • Coupon VISIBLE: labelled “Discount code” input + Apply button + applied chip “SAVE10 · -$92.50 · Remove”.
  • Hairline
  • Trust row: SSL padlock (28–32px, ember, prominent) + 30-day money-back badge + 1-year warranty badge — the three key reassurances directly above CTA.
  • Primary CTA full-width: Checkout →.
  • Below CTA muted single line: Cart auto-saved · Sign in to sync.
  • Payment icons: compact single row — Visa · Mastercard · Amex · Apple Pay · Google Pay. NO Klarna. NO “Coming Soon”.

5. NO cross-sell strip

Deliberately absent. Cart is commit-mode. Accessories belong on the product page, category page, or thank-you page.

6. Post-cart reinforcement band

Same as MAS51.

7. Site footer

WC composite line-item shape

Same WC-native pattern as Variants D and E: parent row (full shape) + child row (blade component — image slot + name only, no qty/price/actions).

  • Parent row: hilt image (100×100) · product name + Saber Core tail · qty stepper · line price ember (unit omitted qty=1) · Save for later / Remove muted links.
  • Child blade row: 60×60 blade colour slot (CSS-authored) · component name Blade — [colour] · [type] · [length] · [duelling]. No qty, no price, no actions. Indented.

Reuse from prior mockups

  • Compact page header + trust chip strip — MAS51
  • Panel-joint hairline background — MAS51
  • Fieldset border content-group + legend on top border — MAS52
  • Form primitives — MAS52
  • Post-cart reinforcement band + site footer — MAS51

Kyber Hull styling

  • Ember accent on prices, “FREE” labels, primary CTA, hairline dividers, coupon applied chip, SSL padlock, trust row icons
  • Everything more compact than Variants D and E — smaller type on secondary content, tighter vertical rhythm
  • Zero border-radius sitewide
  • Blade component slot: dark carbon ground + blade-colour glow + subtle blade silhouette
  • MAS52 --forge-red: #E63929 inherited for errors

What this variant deliberately does NOT include

  • NO free gift banner — passive one-line note only, picker moved off-cart
  • NO delivery upgrade radios on cart
  • NO options accordion
  • NO BNPL anywhere — Klarna omitted entirely
  • NO cross-sell strip
  • NO redundant unit price when qty=1
  • NO shipment lede prose beyond a single line
  • NO expanded state UI in the customer-facing render

Copy locks (verbatim)

  • Title: Cart
  • Sub-line: 3 items · 2 shipments
  • Trust chip strip: 24-hour UK dispatch · 30-day money-back · 1-year duelling warranty · 2,400+ five-star reviews
  • Free gift note: Free Silver Coupler included with Shipment 1 · Change →
  • Shipment 1 lede: “Ships direct from our workshop.”
  • Shipment 2 lede: “Assembly begins on payment.”
  • Trust row: Secure checkout · Free returns · Duelling grade covered
  • Below CTA: Cart auto-saved · Sign in to sync
  • Post-cart reinforcement: Every hilt hand-tested in-house · Global 7–10 day delivery · 2,400+ five-star reviews
  • Primary CTA: Checkout →