← Nerdworks

Nerdworks — Project Brief

PBNW6 Project Brief Nerdworks

About Nerdworks

Nerdworks is a UK-based TCG and gaming retailer selling trading card games, cosplay Star Wars helmets and lightsabers, Dungeons & Dragons and Warhammer. The business operates both a physical store and an online WooCommerce shop, with a customer base spanning casual collectors, competitive players, and enthusiast hobbyists.

Our stores host in-person gaming sessions across trading card games, Dungeons & Dragons and Warhammer on our professionally built, fully-modeled battle map tables.

The Nerdworks website is the online presence where we advertise our trading card game products, related services and where people can view our events calendar and book space in the shops for game sessions.

Product range

Site purpose

  1. Convert browsing TCG fans into paying customers
  2. Build repeat purchase and community loyalty
  3. Establish Nerdworks as a destination for collectors, not just a commodity shop
  4. Support the physical store with click-and-collect and event booking
  5. Store locator and profiles

Target audience

SegmentProfileMotivation
CollectorsCard collectors hunting specific cards and setsCompletionism, investment, display value
Competitive playersTournament players needing specific singlesDeck performance, format legality
Casual hobbyistsWeekend gamers, friends and familyFun, shared experience, new products
Warhammer paintersHobbyist miniaturistsNew kits, paints, build guides

Platform

Singles vertical

The largest planned expansion. A dedicated section of the site for individual trading card singles — each card is its own WooCommerce product (stock qty: 1). Cards are acquired via four channels but presented as Nerdworks stock with no seller attribution.

ChannelDescription
Consignment (sale-or-return)Seller sets minimum price. Paid automatically on sale minus commission. Primary launch channel.
BuyNerdworks buys cards outright for cash or store credit
TradeStore-credit swap — cards in, credit out
Bulk-lotWhole collections (inherited, house-clearance, dealer stock)

Card data: Scryfall (MTG) + pokemontcg.io (Pokémon), pre-loaded at activation. Pricing: Cardmarket primary (UK/EU), Pricecharting secondary, averaged. Condition: NM and LP only, staff-verified at intake. Intake: in-store iPad micro-site at store.nerdworks.uk. Seller My Consignments dashboard in scope for launch.

Future verticals

Competitive positioning

The UK TCG retail market sits between large marketplaces (eBay, CardMarket) with no curation, and small independents with weak digital presence. Nerdworks targets the middle: independent store with editorial-quality presentation — curation, community expertise, and local trust that marketplaces cannot replicate.