Nerdworks Singles — Sale or Return PPC Landing Pages Brief

Page purpose

A PPC landing page for Nerdworks Singles — the sale-or-return consignment service for Pokémon and MTG cards. Target audience: card sellers who have heard of eBay/Facebook Marketplace but haven’t tried a specialist consignment service. Campaign goal: convert paid traffic into in-store intake appointments, online valuation submissions, or mail-in enquiries.

Business model

Sale-or-return consignment. Nerdworks lists the seller’s cards on the Nerdworks storefront. Seller is paid automatically the moment the card sells (via PayPal or Stripe bank transfer). All sales are final — no chargebacks, no refunds, no buyer fraud risk for the seller. Seller sets a minimum acceptable sale price at intake; if market value drops below that floor, the card is hidden from the catalogue rather than sold below the seller’s threshold.

Three CTAs (equal weight)

• Walk in — no appointment needed. Recommended as fastest and cheapest (no postage cost).
• Get a valuation online now — submission form + indicative valuation, then finish in-store.
• Mail in — seller posts cards at their own cost; Nerdworks handles the rest.

Hook variants (A/B)

Variant	Hook
Price-led	“Sell your Pokémon and MTG cards — up to 90% of market value, paid automatically the moment they sell.”
Hassle-led	“Don’t sell on eBay. We do the work, you keep the profit — no listing fees, no bad buyers, no fraud.”
Trust-led	“Sell smarter. Paid the moment your card sells. All sales final — no refunds, no chargebacks, no risk.”

A/B test dimensions

• Hook variant (price-led / hassle-led / trust-led)
• Page length (short / medium / long)
• CTA emphasis (walk-in vs online valuation vs mail-in lead)
• Audience (Pokémon-specific / MTG-specific / both)
• Geo cue on / off (e.g. “near [city]”)
• Commission % displayed vs hidden

Page length variants

Short, medium, and long variants are achieved via whole-page block patterns inserted by editors. No restrictive template — thin wrapper + Gutenberg + patterns. Editors insert a pattern (short/medium/long), swap the copy, publish. The three variants should be generated as separate Stitch mockups.

Trust signals

• Review aggregator (Trustpilot or Google Reviews widget)
• Years in business
• Number of cards sold
• Press / media mentions
• Local cue (city/area name)
• Staff photos (human face = trust)
• Secure payment icons (PayPal, Stripe)
• Grading certs — deferred (not PSA/CGC authorised yet)

Compliance (small print block)

1. Prices indicative — final acceptance after physical inspection
2. Market prices fluctuate; seller sets minimum acceptable sale price at intake
3. Proof of ownership: photo ID via Stripe Identity at first intake + signed ownership declaration on every submission + staff discretion on high-value lots + cross-reference against community stolen-card registers. No purchase receipts required.
4. 18+ minimum seller age
5. GDPR-compliant data handling
6. Terms of service agreement required on first intake (pre-account creation)

PPC-specific blocks (add to component library)

• Sticky CTA bar — fixed to bottom on mobile, top on desktop
• Urgency / countdown block — configurable message + optional timer
• Form-in-hero variant — inline valuation form in the hero section
• Featured live stock snippet — pulls from Singles archive (dynamic); shows “currently listed” social proof

Open questions (resolve at mockup stage)

• Exact commission % (to decide whether to display or keep vague)
• Whether “Get a valuation online now” flow is fully built for this campaign or hook-only (CTA goes to contact form)
• Proof-of-ownership high-value threshold (if any — e.g. cards over £X require additional verification)
• Video in hero (founder intro / shop tour) — planned but not confirmed

Styleguide and Stitch config

Styleguide: SNW1 (post 11409 — Nerdworks Showcase Dark). Stitch project: 52879442134287154. Design System asset: 16006359114574942066.

Three Stitch mockups to generate: short, medium, and long page length variants. Apply block reconciliation pass after generation before building any prototype.